The Event Planning Factory is a new creative event planning group located in Cary, NC. They have an edgy, fun style and they are looking for brides and other events with a similar taste. This creative group has AMAZING photography and is an outgrowth of Dara Blakeley Photography.
Where We Started
The Event Planning Factory is new…so we started from scratch. It’s always exciting to start with a blank page. After some discussions with Dara, the owner, getting an idea of what they were going to do, what they needed on their site, and an idea of style and colors, we started with the logo.
We chose gears for an industrial vibe, a color stack to represent a cake, and a fun font for a touch of modern whimsy.
Dara is a well-known name in the wedding industry, she needs to give potential clients an idea of what she can do as not only a wedding planner, but also other events beyond weddings. What was needed was a brochure style site introducing this new business to the world. We needed images from events. We needed sample creations that Dara and her team will handcraft. We needed bios of the team, a description of what they do, and contact information for the company.
The Event Planning Factory needed business cards, an in-studio sign, and an ad for Southern Bride and Groom. These all grew out of the logo.