If you are offering content that is helpful to your audience, such as information on a new product, or ways to save money using your product, your client will be engaged. Sleek content that looks good, but offers no helpful or useful information will be glanced at or completely ignored.
Drop the Corporate Buzz/Lingo
Buzzwords and buzzphrases are fun around the office, but often they mean NOTHING to people outside of your office. My pet peeve is someone “circling back” in a week. How about a simple/straight forward “checking in” next week? Communicate direct and to the point.
Use Multiple Media to Communicate
Using a photo along your written text will automatically create stronger interest than text alone. Consider other media for your communication, also. A video explaining a difficult process is sometimes can be more helpful than text alone. Text and video will be more helpful yet. Keep in mind, people process information in different ways. In educational theory, there are seven learning styles:
- Visual (spacial)
- Aural (auditory-musical)
- Verbal (linguistic)
- Physical (kinesthetic)
- Logical (mathematical)
- Social (interpersonal)
- Solitary (intrapersonal)
Get your message out in a combination of these seven categories and more people will be engaged.