Hill’s Shoes is a family business. Full disclosure, it is my family’s business. My grandfather opened W.C. Hill & Co. on July 8, 1927. Later, a larger building was placed on the same land and it was renamed Hill’s General Store. In the late 1980s, my parents got out of the grocery and gas business and remodeled the building, creating a shoe store. It seems a bit far fetched, but shoes were always a piece of the business. This was a general store in a small mountain town.
As the internet grew in popularity, Hill’s needed a web presence, but because of its small town roots and desire to be a full-service (fit-you-perfect) store we didn’t want to do e-commerce. So, our site is informational, listing the brands, services, location, contact information, and business hours. We also decided to share the history of this long-running family business that was such a large part of the small community it serves. We have included family bios for each person working in the store (everyone has a connection to the family!) and we share photos from the family archives of the business and the people involved with it. I think my favorite part of the site is the memories blog page. On this page, there are recordings from the 50th anniversary celebration of W.C. Hill interviewing long standing customers. There are interviews that I did of community members remembering their connection to the store.
Finally, the family recently decided to play more with nostalgia and offer their own private brand of coffee. W.C. Hill & Co. Organic Coffee is soon to hit the shelves. Two blends of coffee and a decaf version required a logo and three coffee bag labels. The bags are kraft paper bags (brown) with the label screen printed on it, giving it a feel of opening day in 1927.
Check out the website: Hill’s Shoes