An online presence has become a necessity in every industry. Having a user-friendly and also beautiful website is necessary to be taken seriously in the online world. Here are 4 things to keep in mind when planning your site.
1. Cluttered Information
You have a lot to say about your product. You want everyone to see all the benefits right there on the first page. The problem is, there is so much stuff on that page, people take one look and move on to another site.
Break up your text into smaller chunks with white space in between paragraphs. Also, use headers and images to break up text. When we read online, we tend to scan headings to find the information we need at that moment, so make it easy to find that information. Your users will appreciate it.
Consider your target market and the product you are selling. These two things will guide the style of your website. Are you children’s summer camp? Are you an opera singer? Or a dentist in midtown? Each of these businesses has a different client base, with its own rules of style and taste. Let your product and your audience guide you in your design choices.
Closely related to style are your color choices. The first thing to consider is the legibility of the colors you choose and how they look together. For example a primary red against a primary blue will create a sense of movement and will make text difficult to read.
Additionally, colors have a psychological effect on the reader:
- Black – authority and power or stability and strength
- White – purity, cleanliness
- Grey – practical, solid, neutral
- Red – energy, excitement, life, love
- Blue – calm, rest, wisdom, loyalty
- Green – growth, nature, money, health
- Yellow – happiness, laughter, optimism
- Orange – energy, fun, happiness
- Purple – royalty, wealth, prosperity, sophistication
- Brown – reliability, stability, nature
Your website should always include images. Images, especially faces, draw the eye of the reader and activate minds. People tend to relate to a visual story. It sets the tone of your site. If your photos can fit into your color scheme, great! If not, look for photos that don’t clash with your colors. Well placed photos can help break up text and keep your reader interested.
If you are selling products on your site, include several photos of the product from different angles. Your customers will want to be sure the item is what they want.
Otherwise, use images that help tell your story. Random photos or too many photos can be confusing to the reader.